Chinese Content Specialist

April 18th, 2016


  • Working with our account management team, copy-writers and freelance to develop monthly content plans for social media in China
  • Developing monthly social content plans with creative ideas relevant for the brand and audiences who follow the brand
  • Content ideas will be a mix of text (stories), images (photos & infographics) and short videos (8 second videos + informal videos)
  • Distributed through mainland Chinese social media, namely; Weibo, WeChat, Meipai/Weishi and a mix of others (Douban, Nice, Zhihu…etc)
  • The contents will be developed in-house and with freelancers under the direction of the content team



  • Great Chinese (Mandarin) writing skills
  • Strong on developing content/story ideas for WeChat
  • Ability to think like an editor in developing exciting, brand relevant contents for clients social media
  • Multi-media design & creative skills
  • Graphic design, video post-production etc
  • Understanding for how social contents/creatives work and are consumed
  • Strong eye for creative/design (especially in how the creative relates to a specific brand)
  • A good understanding for the mainland Chinese social media landscape and audiences

If you’re interested please send your cover letter & CV/Resume to me, Chris at:

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