Real-Time Social Marketing

June 3rd, 2015

A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.


This report shares a couple of well-known cases from the US, together with:

1. Insights on why real-time is essential
2. How to do it
3. Examples from China with Tencent


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