Papa – China’s SoundCloud

April 17th, 2014

This presentation provides a brief introduction to PAPA, one of China’s newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.


Users on PAPA share audio, voice and music through an “instagram-like” social app.

We show how the application works, its function and UI, together with analysis on how brands in China are using it to improve audience engagement.

 

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