This presentation provides a brief introduction to PAPA, one of China’s newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the “path to purchase.”
Bonus: a brief outline of infographics in China. (more…)