4 Ways Brands Can Use WeChat for Sales

November 24th, 2014

The most recent updates to WeChat’s functionality open a whole new world for marketers. Here are four ways to use WeChat to boost sales.



Opportunities for Brands to Use WeChat for Research

November 24th, 2014

Here are three ways to use Tencent’s popular WeChat mobile messaging platform to win over loyal customers for your brand.



WeChat and Its Mobile Commerce Potential

November 22nd, 2014

Tencent-owned WeChat has passed over display advertising to focus on integrating e-commerce solutions. Consider these examples.



Outbound Online Shopping – From China

November 17th, 2014

Chinese shoppers are rushing online to buy products from Overseas – A trend called “Hai Tao.”

Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.



WeChat: Content x Commerce

October 8th, 2014

WeChat is the key to unlocking Content x Commerce in China.

We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands …AND (3)How Content (social media) and Commerce come together.



China Ecommerce Overview

July 3rd, 2014

An overview of China’s ecommerce landscape with details on how the market works, who the key players are and case studies from brands who have been successful.


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