Micro-Graphics for Social Media

June 4th, 2015

Micro-graphics are a powerful tool for social media marketing. With the shift to Social Media Marketing, brands and the agencies that work with them are changing the way they communicate.



Real-Time Social Marketing

June 3rd, 2015

A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.




NICE – China’s answer to Instagram/Swaag

February 5th, 2015

Chinese social media goes niche in 2015. This presentation provides an introduction to NICE …another of China’s up-and-coming social media.



Weishi – China’s Vine

December 11th, 2014

This presentation provides an introduction to Weishi …another of China’s up-and-coming social media. Weishi is China’s answer to Vine – an 8-Second video app – which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.



Hai Tao: Chinese Shopping Goes Global

November 27th, 2014

China’s overseas shopping movement is set to take off – but online payment options for Chinese shoppers remains the biggest obstacle.



Game-Changer – From Weibo to WeChat

November 26th, 2014

Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape?


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