Getting the Most Out of WeChat for Travel Marketing

July 21st, 2015

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.

(more…)

 

MNC’s Middle Class Problem in China

July 17th, 2015

MNCs face a real, possibly non-recoverable threat in China, and many don’t even know it yet.

(more…)

 

Redefining Weibo for Brands

July 14th, 2015

Whats Weibo good for?

WeChat has clearly moved into the prime position of China’s social media landscape. WeChat is the key social media interface for audiences in China. During the rise of WeChat, Weibo has seen a sharp declined in regular audience engagement.

(more…)

 

The Challenge for Luxury Brands Online in China

July 10th, 2015

Luxury brands are at an inflection point – having over-invested in awareness, retail development – and are now seeing a plateau where existing efforts are not likely to generate any immediate, new growth. They need to start measuring brand performance in a different way – one more designed around quality, depth of engagement and success of brand attributes.

(more…)

 

What Chinese Brands Know that MNCs Don’t

July 8th, 2015

MNC’s Middle Class Problem in China

MNCs face a real, possibly non-recoverable threat in China, and many don’t even know it yet.

(more…)

 

Getting the Most Out of WeChat for Travel Marketing

July 7th, 2015

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.

(more…)

  • Contact Us

    Call us (+852) 3952 7201 or email chris@totemmedia.net.

    Fields marked with an * are required
  • Know China Social?

    Join our mailing list

    Optimization WordPress Plugins & Solutions by W3 EDGE