Lofter – China’s New Social Media

August 11th, 2015

China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi …among others are leading the way.


WeChat Analysis for Brands 2015

August 8th, 2015

A brief introduction to China’s hottest social media platform – WeChat (Weixin) – with insights, case studies and analysis for brands.


Exclusive survey: Brands want more from KOLs in China

August 6th, 2015

CHINA – The exclusive results of research undertaken by Totem Media, in partnership with Campaign Asia-Pacific, provide a peek into the usually secretive use of KOLs (key opinion leaders) in China.



Real-Time Social Media in China

July 30th, 2015

Its becoming harder and harder to break-through on social media for brands in China. Whats hard is creating compelling content that truly breaks through the noise on very busy social media channels like Weibo and WeChat.



The Rise of China’s Creators

July 27th, 2015

WeChat has displaced Weibo as the primary social channel and it boasts an incredible 547 million monthly active users.



China’s New Social Media

July 21st, 2015

A brief overview of some of the new, up-and-coming social media sites in China.

The two biggest platforms – WeChat & Weibo – get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.


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