Its becoming harder and harder to break-through on social media for brands in China. Whats hard is creating compelling content that truly breaks through the noise on very busy social media channels like Weibo and WeChat.
A brief overview of some of the new, up-and-coming social media sites in China.
The two biggest platforms – WeChat & Weibo – get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.