Outbound Online Shopping – From China

November 17th, 2014

Chinese shoppers are rushing online to buy products from Overseas – A trend called “Hai Tao.”

Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.


Increasing support for domestic consumption has lead to the establishment of the Shanghai FTZ which makes cross-border ecommerce easier and cheaper. And increasing liberalisation of global credit cards (and online payment systems) has further improved the prospect of going outbound to shop.

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