Lofter – China’s New Social Media

August 11th, 2015

China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi …among others are leading the way.

Despite this competition, Lofter has defined itself as the choice for designer interests groups (where NICE is more fashion driven).

A light blog launched by NetEase in 2011, Lofter provides audiences with a user-friendly UI and high-quality user-generated contents.

With Instagram and other foreign apps blocked in China, Lofter has enjoyed rapid growth recently. It currently has 10m users …and is growing quickly, especially among early adopters.

With this presentation we look at how the application works, who uses it …and how brands in China are using it for marketing purposes (with case studies from Cadillac, Xiaomi, IWC, among others).

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