Showing blogs for the category: Weibo


Social Media Trends 2017

November 28th, 2016

2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.



China Social Media Trends for 2016

January 19th, 2016

2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.


Why Weibo Still has a Role to Play for Brands

August 25th, 2015

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.

Is Sina Weibo still important for brands? That’s a good question. (more…)


WeChat Analysis for Brands 2015

August 8th, 2015

A brief introduction to China’s hottest social media platform – WeChat (Weixin) – with insights, case studies and analysis for brands.


Redefining Weibo for Brands

July 14th, 2015

Whats Weibo good for?

WeChat has clearly moved into the prime position of China’s social media landscape. WeChat is the key social media interface for audiences in China. During the rise of WeChat, Weibo has seen a sharp declined in regular audience engagement.



Game-Changer – From Weibo to WeChat

November 26th, 2014

Will the exodus from Weibo to WeChat change the way brands do social? How can marketers best adapt to the changing social landscape?