Showing blogs for the category: Weibo
Social Media Trends 2017
2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
China Social Media Trends for 2016
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.
Why Weibo Still has a Role to Play for Brands
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.
Is Sina Weibo still important for brands? That’s a good question. (more…)
Redefining Weibo for Brands
Whats Weibo good for?
WeChat has clearly moved into the prime position of China’s social media landscape. WeChat is the key social media interface for audiences in China. During the rise of WeChat, Weibo has seen a sharp declined in regular audience engagement.