Showing blogs for the category: WeChat


Social Media Trends 2017

November 28th, 2016

2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.



10 Tips for WeChat

August 17th, 2016

Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.



China Social Media Trends for 2016

January 19th, 2016

2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.


Why Weibo Still has a Role to Play for Brands

August 25th, 2015

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.

Is Sina Weibo still important for brands? That’s a good question. (more…)


WeChat Analysis for Brands 2015

August 8th, 2015

A brief introduction to China’s hottest social media platform – WeChat (Weixin) – with insights, case studies and analysis for brands.


Getting the Most Out of WeChat for Travel Marketing

July 21st, 2015

WeChat offers the global tourism industry and brands an opportunity to establish connections with Chinese tourists without having to have a presence in China.