Showing blogs for the category: Uncategorised
Outbound Online Shopping – From China
Chinese shoppers are rushing online to buy products from Overseas – A trend called “Hai Tao.”
Its a very high growth space, with forecasts of RMB1.0 Trillion in Chinese outbound shopping by 2018.
WeChat: Content x Commerce
WeChat is the key to unlocking Content x Commerce in China.
We look into WeChat to better understand the; (1)The Overall Ecosystem, (2)Audience paths for brands …AND (3)How Content (social media) and Commerce come together.
Papa – China’s SoundCloud
This presentation provides a brief introduction to PAPA, one of China’s newest social media. Like SoundCloud/Instagram, PAPA is a mobile social network focused on sharing great content.