Showing blogs for the category: Social Media

 

Real-Time Social Marketing

June 3rd, 2015

A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.

 

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NICE – China’s answer to Instagram/Swaag

February 5th, 2015

Chinese social media goes niche in 2015. This presentation provides an introduction to NICE …another of China’s up-and-coming social media.

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Weishi – China’s Vine

December 11th, 2014

This presentation provides an introduction to Weishi …another of China’s up-and-coming social media. Weishi is China’s answer to Vine – an 8-Second video app – which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.

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Infographic Marketing Basics

January 2nd, 2014

An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the “path to purchase.”

Bonus: a brief outline of infographics in China. (more…)