Showing blogs for the category: Social Media
Real-Time Social Marketing
A brief introduction to the move to Real-time social media management. Listening and responding quickly to emerging trends on social (and search) allows brands to capture audience attention.
NICE – China’s answer to Instagram/Swaag
Chinese social media goes niche in 2015. This presentation provides an introduction to NICE …another of China’s up-and-coming social media.
Weishi – China’s Vine
This presentation provides an introduction to Weishi …another of China’s up-and-coming social media. Weishi is China’s answer to Vine – an 8-Second video app – which allows users to shoot, edit and share creative, fun videos. Weishi has 24 million registered users to date.
Infographic Marketing Basics
An overview of how infographics are being used in marketing and branding. Insights into why they have grown in popularity, how they are used AND what makes for a good infographics centred campaign at each step along the “path to purchase.”
Bonus: a brief outline of infographics in China. (more…)