Showing blogs for the category: Social Media


Social Media Trends 2017

November 28th, 2016

2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.



10 Tips for WeChat

August 17th, 2016

Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.



China Social Media Trends for 2016

January 19th, 2016

2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.


Lofter – China’s New Social Media

August 11th, 2015

China has seen rapid growth with new, innovative mobile social applications in the past few years. Lofter, NICE, Meipai, Weishi …among others are leading the way.


Real-Time Social Media in China

July 30th, 2015

Its becoming harder and harder to break-through on social media for brands in China. Whats hard is creating compelling content that truly breaks through the noise on very busy social media channels like Weibo and WeChat.



China’s New Social Media

July 21st, 2015

A brief overview of some of the new, up-and-coming social media sites in China.

The two biggest platforms – WeChat & Weibo – get most of the attention in discussions about social media in China. There is however a growing number of important supporting players, representing the next wave of social.