Showing blogs for the category: China Marketing

 

MNC’s Middle Class Problem in China

July 17th, 2015

MNCs face a real, possibly non-recoverable threat in China, and many don’t even know it yet.

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The Challenge for Luxury Brands Online in China

July 10th, 2015

Luxury brands are at an inflection point – having over-invested in awareness, retail development – and are now seeing a plateau where existing efforts are not likely to generate any immediate, new growth. They need to start measuring brand performance in a different way – one more designed around quality, depth of engagement and success of brand attributes.

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What Chinese Brands Know that MNCs Don’t

July 8th, 2015

MNC’s Middle Class Problem in China

MNCs face a real, possibly non-recoverable threat in China, and many don’t even know it yet.

(more…)