Showing blogs for the category: China Marketing


Social Media Trends 2017

November 28th, 2016

2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.



10 Tips for WeChat

August 17th, 2016

Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.



China’s Global Marketing Burden

September 25th, 2015

The truth about Chinese growth

News continues to flood in about how China is experiencing a downturn …markets are down, manufacturing output down, consumption in key areas (luxury, auto) are down …etc. (more…)


Snap-Up Sales | Xiaomi

September 9th, 2015

Xiaomi, often referred to as “China’s Apple” has taken a fresh approach with brand building in China….and their efforts could have marketers worldwide re-thinking how they look at branding.



Exclusive survey: Brands want more from KOLs in China

August 6th, 2015

CHINA – The exclusive results of research undertaken by Totem Media, in partnership with Campaign Asia-Pacific, provide a peek into the usually secretive use of KOLs (key opinion leaders) in China.



The Rise of China’s Creators

July 27th, 2015

WeChat has displaced Weibo as the primary social channel and it boasts an incredible 547 million monthly active users.