2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.
Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.
2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.
The truth about Chinese growth
News continues to flood in about how China is experiencing a downturn …markets are down, manufacturing output down, consumption in key areas (luxury, auto) are down …etc. (more…)
Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.
Is Sina Weibo still important for brands? That’s a good question. (more…)