Social Media Trends 2017

November 28th, 2016

2017 projects to be a year where social and content marketing make a major leap forward. Social is swiftly moving into the center of marketing plans for brands in China.



10 Tips for WeChat

August 17th, 2016

Brands will have to employ more effective content strategies on WeChat moving forward. In this presentation we share our tips to help brands continue to grow by attracting/retaining audiences on WeChat.



China Social Media Trends for 2016

January 19th, 2016

2016 is quickly approaching and so we took the opportunity to pull together some thoughts on where social media in China is…and what’s going to be important next year.


China’s Global Marketing Burden

September 25th, 2015

The truth about Chinese growth

News continues to flood in about how China is experiencing a downturn …markets are down, manufacturing output down, consumption in key areas (luxury, auto) are down …etc. (more…)


Snap-Up Sales | Xiaomi

September 9th, 2015

Xiaomi, often referred to as “China’s Apple” has taken a fresh approach with brand building in China….and their efforts could have marketers worldwide re-thinking how they look at branding.



Why Weibo Still has a Role to Play for Brands

August 25th, 2015

Weibo may have lost market share to the more private communication platform WeChat, but it still has a role to play for brands.

Is Sina Weibo still important for brands? That’s a good question. (more…)

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